Music Allies consults independent music companies on strategy, marketing, design, promotion and partnerships. The company has worked with some of the most prestigious names in independent music including the Bonnaroo Music Festival, Jack Johnson’s Brushfire Records, Aimee Mann, Time Life, Relix Magazine, Over The Rhine, Martin Sexton, Velour Music, Langerado, the Hard Rock Cafe and Ani DiFranco’s Righteous Babe Records.
Companies that partner with Music Allies utilize a collective marketing staff, allowing them to keep their costs down. Music Allies levels the playing field for independents by providing them access to opportunities usually reserved for major labels. As the music business continues to fragment, these services are becoming more valuable.
Music Allies was started in January of 2003. In just four and a half years, Music Allies has emerged as a prominent brand name in the field of music marketing and promotion.
Music Allies headquarters are in Asheville, NC with additional employees in Los Angeles, and Virginia.
Future of Music Coalition
09/18/07
On Tuesday September 18th, Music Allies President Sean O'Connell spoke on a panel at the Future of Music Conference in Washington DC. The panel focused on the state of retail in the digital age.
Other panelists included:
Mike Dreese Co-Founder and CEO, Newbury Comics Inc.
Josh Madell Co-owner, Other Music
Franz Nicolay Musician, The Hold Steady, Anti-Social Music
Tim Quirk Vice President of Music Programming, Rhapsody
The panelists discussed "digital only" releases impact on the terrestrial retail sector, new bundling packages like CD with coupon for digital download and deals that are cutting traditional music stores out of the equation altogether.
www.futureofmusic.org
Music Allies Featured in Radio & Records
R&R keeps tabs on key Triple A tastemaker stations, offering news and insight into our world through Triple A editor John Schoenberger's weekly feature. John recently sat with Music Allies president Sean O'Connell to learn about the company's unique business model.
Click Here to Read More
Radio Daze
Nashville Scene article on Music Allies at the Bonnaroo Music Festival.
Click Here to Read More
Bonnaroo Beacon Showcases Music Allies
The Bonnaroo Music Festival's own daily newspaper, the Bonnaroo Beacon, featured Music Allies in their first edition of 2006. In creating a live radio station and extensive Backstage recording and broadcasting compound, Music Allies has become an integral part of the fan's perspective of Bonnaroo.
Click Here to Read More
Music Allies Sponsors 2006 NonCommvention
Public Radio stations have supported Music Allies artists throughout the years, often times planting the seed for lengthy and distinguished careers. Nodding to this heritage, Music Allies was proud to sponsor the 2006 NonCommvention.
|
About the President,
Sean O'Connell
Sean O’Connell is the founder and CEO of Music Allies. He consults independent music companies on strategy, marketing, design, promotion and partnerships. His roster includes some of the most prestigious names in independent music including Jack Johnson’s Brushfire Records, Aimee Mann, Justin Timberlake’s Tennman Records, Joan Osborne, Martin Sexton, Velour Music, and Ani DiFranco’s Righteous Babe Records. Music Allies also consults a number of leading festivals including the Bonnaroo Music Festival, the Outside Lands Festival, and Langerado.
O’Connell has a keen understanding of the evolving music business. Companies that partner with Music Allies utilize a collective marketing staff, allowing them to keep their costs down. His company levels the playing field for independents by providing them access to opportunities usually reserved for major labels.
Sean has been working in the music business for over 18 years. O’Connell jumped into the music world when he launched a public radio station in 1991 and he hasn’t looked back since. O’Connell’s experience includes work in concert promotion, operating music venues, online music distribution, independent radio promotion and artist management. Before launching Music Allies, O’Connell was an executive at the Rykodisc record label. Sean resides in Asheville North Carolina with his wife and two kids. He is the co-chairperson of Hatch Asheville, a non-profit mentorship festival aimed at developing economic opportunities for creative professionals.
Download High-Res Head Shots:
|
|
