Building Culture Through Music, Strategy & Experience

For more than twenty years, Music Allies has helped shape the modern music and festival landscape - uniting art, audience, and opportunity. We partner with venues, festival and brands to develop concepts, guide strategy, assess viability, quarterback marketing, and curate programming that move people and drive results.

Strategic Consulting & Investment for Entertainment Brands

Our Venues and Festivals

  • Borderland Music Festival

    East Aurora, NY (Buffalo)

    Co-Producer, Talent Buying & Strategy

  • Bon Secours Wellness Arena

    Greenville, SC

    Programming, Marketing & Sponsorship Consultant

  • Asheville Yards

    Asheville, NC

    Managing Partner

  • The Outloud Music Festivals

    West Hollywood, CA & Boston, MA

    Strategy, Marketing & Finance

What We Do

Creative Strategy. Real Results

Music Allies bridges creativity and commerce for festivals, venues, and brands. Our expertise includes marketing strategy, artist curation, and business development - helping clients expand audiences, attract sponsors, and deliver unforgettable experiences.

Since its founding, Music Allies has worked behind the scenes of some of the most celebrated music and cultural events in North America, from iconic festivals like Bonnaroo, Firefly, Forecastle, and Hangout, to groundbreaking collaborations with artists, nonprofits, and media brands.

Our experience spans every corner of the live entertainment world - from launching new venues and creative startups to leading national campaigns for major festivals and corporate partners.

Let Us Bring Your Vision To Life

Whether you’re building a festival, launching a venue, or growing your brand through music, we can help.

Get In Touch